Claudia Kotchka was the women in charge of introducing Design (Thinking) at P&G,. In the video she explains how they did it and in addition gives some quite good example about how to explain the value of design to “non designers”.
Another aspect which I think is quite interesting is, that she introduced design in a couple of steps. Beside that she showed how they addressed many innovation hurdles companies quite often face introducing design into their companies (corporate culture, general understanding, risk awareness …).