This presentation gives some insights about the business design process at Rotman. The presentation is done by Heather Fraser, who is the Director of Rotman Designworks™ . Since it’s not mentioned I wonder if, how and where they analyze the existing business model of a company. Further more, it seems like they are not looking at competitors, but maybe this is only due to simplicity of the presentation. Never the less, its an interesting presentation, especially the strategic business design part or, as they call it, the 3rd gear.