I think we all heard about tech push and market pull, but although I’ve read the terms multiple times, I never came across “design push”. According to the report (Educating for the Creative Workforce : Rethinking Arts and Education) – which quotes Verganti(2003) – design push is: where what is ‘new’ is not a technical innovation, but a largely symbolic difference (the Apple iPod as opposed to another portable music system would be an example of ‘design push’).
Although I would argue on the example, Verganti term and his description that ‘design is the brokering of languages’ are quite interesting.