User-Led Innovation Can’t Create Breakthroughs

Just came accords this identically named article on fastcodesign. Wondering why somebody writes User-Led Innovation since I always thought it’s user centered innovation. Therefor finding unmet opportunities by understanding and observing (future) users, not by ask the users what they want. Who does that anyway? Of course a user can’t predict the future, and even if they “knows” what they want its most likely that they come up with “faster horses” (to paraphrase Henry Ford). We all know that, so, in my point of view, someone who really thinks that this is the way to go forward didn’t really get the point of user centered innovation. In addition I think someone has to be also critical not to miss the another point of the article which draws attention to the fact that there are other sources of innovation which got less attention at the moment, but which are equally important.

And, in the end, it is not – most of the time – the user that limits the radicalness of innovations,but the companies themselves which are unable or unwilling to met the challenges that radical innovations bring with them.

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